BUSINESS WRITING BEYOND THE BASICS

Excellent business communication skills are essential, today more than ever. You must be able to communicate skillfully with customers, team members, vendors, and others across the street and around the globe.

When you are proposing solutions and recommending change, decent skills are no longer sufficient. Your writing must convince, reassure, and move readers to action.

When customers and clients are carefully eyeing their expenses, casual messages don’t inspire confidence. Your writing must be accurate, professional, and focused on benefits to them.

Whether you need to win a single contract or inform a thousand customers, your communication must be first-rate: clear, concise, and efficient.

Take your writing from acceptable to exceptional.

You can: Be concise, clear, and efficient in all the pieces you write. Feel confident about your style, sentence structure, and word choice. Get consistently positive responses to your requests and proposals. Create persuasive, fresh, exciting messages.

And if you are a manager who wants to move your team’s skills from pretty good to great, you don't have to bring in an extensive, expensive writing course.

To take your writing from satisfactory to superior, get our new guide, Clarity, Conciseness, Zing, and More: 262 Ways to Take Business Writing Beyond the Basics.

In 70 succinct spiral-bound or PDF pages, this guide gives you precise steps and tips to enhance your writing skills: Get expert secrets, strategies, and best practices to apply to everything you write—all in this new guide.

Writing expert Lynn Gaertner-Johnston updated 24 of her most in-demand, helpful articles and added 3 new ones to create this practical resource.

Based on Lynn’s extensive experience helping thousands of professionals take their business writing from adequate to inspired, this guide:

	Helps you quickly increase the efficiency, persuasiveness, and professionalism of your written messages.
	Gives you techniques and suggestions you can apply immediately to enhance your effectiveness and get better results.
	Provides relevant, up-to-date methods, examples, and explanations to increase your confidence and correctness.

If you are looking for practical, painless ways to take your writing from “not bad” to first class, Clarity, Conciseness, Zing, and More is for you.

You can order the printed guide or PDF for $39.95 USD. Site licenses are available.

Clarity, Conciseness, Zing, and More: 262 Ways to Take Business Writing Beyond the Basics covers 27 topics of compelling interest to business communicators. Review the Table of Contents.

Stop wondering how to take your writing from better than average to outstanding. In Clarity, Conciseness, Zing, and More, learn:

	What you can do to change your writing style when you need to.
	How you can powerfully affect your reader's response by changing negative or neutral statements to positive ones.
	Which 12 essential elements make business writing look and sound professional.
	Which six questions you must answer to ensure that your companywide messages inform and inspire your audience.
	How you can speed up your writing and write more effective pieces.
	Why stories and story elements belong in business writing and how you can easily incorporate them.
	Which cowardly behaviors diminish a writer's personal power—and how to avoid them.
	Much more about how to take business writing beyond the basics!

Excerpts from Clarity, Conciseness, Zing, and More

Click below to read three excerpts in PDF format. Add Zing to Your Writing When you need to write a piece that sizzles, review these 10 practical ways to communicate with energy and spirit. 12 Tips on Writing to Get the Job Apply these ideas and examples to help you write more effective proposals, cover letters, resumes, and other promotional pieces. FAQs on the Rules of Business Writing Read this article and stop arguing about the questions most often discussed and disputed among writers on the job.

Clarity, Conciseness, Zing, and More reveals:

	Five clear steps you can follow to organize any document, no matter how complicated.
	Seven steps that practically guarantee a great presentation that meets the needs of your audience.
	Five ideas you can use to communicate your accomplishments comfortably and confidently.
	Ten tricks for handing confusing word pairs such as discretely/discreetly and affect/effect.
	Six precise steps you can practice to create clear, powerful sentences.
	Five polite ways to follow up when you are waiting for a response.
	Thirteen secrets of professional proofreaders that you can apply to proofread like a pro.
	Ten punctuation questions people agonize over, with explanations to end all doubts.
	Twelve of the best ways to make your email more efficient and effective.

Purchase Clarity, Conciseness, Zing, and More Clarity, Conciseness, Zing, and More Printed Spiral-Bound Guide $39.95 each plus shipping and handling. See cart for volume discounts. Clarity, Conciseness, Zing, and More Printed Spiral-Bound Guide—RECYCLED PAPER AND COVER $39.95 each plus shipping and handling. See cart for volume discounts. Clarity, Conciseness, Zing, and More Downloadable PDF for one individual use $39.95 each Purchase a site license, and print unlimited copies of the guide or upload it to your company intranet. LEARN MORE.

Business and team leaders: Do you want to improve the writing at your company? You can help everyone take their writing to the next level. License the guide to post on your intranet or document-sharing platform.

Increase your confidence and skills as a business writer. Develop the skills of your team. Order Clarity, Conciseness, Zing, and More now. Price: $39.95 USD.

The printed guide is also available on recycled paper at no extra cost. Just order the recycled version.

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